Two new TV channels

LIMBA MUPETAMI The sports channel will broadcast daily and is Africa’s newest and most diverse 240-hour sports channel showing the best in international and African sports.Focused on premium sports programming, the channel boasts some impressive international and local sports content which will include the premier league, Cosafa, Formula 1 and many other leagues.The director-general of the NBC, Stanley Similo, stated that the partnership and introduction of the new sport channel, the broadcaster will be able to bring premium sport content and 70% local and regional music as well as international sounds to its loyal viewers.Prior to the signing ceremony, the NBC was able to broadcast international boxing fights on its DTT platform in light of the cooperation.Kwesé Sport provided the sub-licence to the broadcaster for the territory of Namibia for two sought-after fights: the Ricky Burns vs Julius Indongo fight on 15 April and the Anthony Joshua vs Wladimir Klitschko fight on 29 April.Commenting on the launch, the president and chief executive officer of Econet Media, Ben Amadasun, said Namibia was the 25th market where Kwesé Free Sports would be available.“We pride ourselves in offering world-class sporting action live and in some cases exclusively on our platform, making premium games available to sports enthusiasts across Africa. Now Namibian sports fans can also enjoy the best in sports live and for free 24/7,” he said.Together with the sports channel the broadcaster launched a 24-hour music channel on the DTT platform. The introduction of the music channel is to complement the current existing channels, to retain current audiences and attract more audiences to the NBC platforms and eventually to generate revenue.The NBC hosts these channels to promote international and regional content and provide free premium sport and music to the Namibian nation.According to the broadcaster’s audience research, about 59% of the audiences frequently watch sport on any given platform. In terms of music, research shows that local music is more preferred than international music.About 46% of the respondents indicated that they prefer local music and 31% prefers both local and international music. Only 23% of the respondents prefer international music.The NBC’s new business and research manager, Nico Mwiya, added that by introducing Kwesé Free Sports and NBC Music, the broadcaster sought to retain its sport and music-loving audiences.NBC Music is available on the broadcaster’s DTT decoder channel 105, while Kwesé Free Sport is available on channel 106.

Two new TV channels

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Namibian Sun 2025-04-07

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Two new TV channels

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Namibian Sun 2025-04-07

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