Nedbank brand evolves
Nedbank is out to prove that it is not an elitist and exclusive bank and has embarked on changing its brand positioning to show that it caters for all Namibians in need of banking services.
Synonymous for making things happen, Nedbank Namibia is now challenging its consumers to 'See Money Differently' as it moves to reposition its brand image.
Revealing the need for a new image, its managing director Lionel Matthews said: “At Nedbank, our perspective is that money managed well can make a real difference to all of our lives and this is in line with our new brand positioning 'See Money Differently'.
“The essence of the new positioning speaks of our renewed commitment to do good for individuals, families, businesses and society.”
According to him, systematically, Nedbank has been working on increasing the efficiencies of its processes during recent times, with a single-minded focus on creating the best banking experience in the country.
One such milestone was the implementation of a new core banking system, Flexcube, which allows for greater flexibility in product offering, and enables the bank to tailor solutions to client needs.
“Change is necessary. Client expectations from banking institutions globally and locally have changed and people expect a first rate, modern and client-centric banking experience at every point of engagement.
“Our new banking system enables us to remain relevant and future-proof, and with sophisticated tweaking, gives us the flexibility to provide a world class banking service. From individuals looking for a smooth and mobile banking experience to larger businesses, looking to seamlessly leverage our banking network across the African continent, all is possible with our rejuvenation.
“Indeed, the future for Nedbank clients looks particularly bright,” said Matthews.
He added that considering some lingering perceptions of the bank being quite elitist and exclusive, Nedbank Namibia is out to prove that the opposite is actually true, as their repositioning is reflective of their recent growth and maturity, whilst showcasing the continuous evolution of transforming it into a bank that caters for all Namibians.
According to him, Nedbank is a healthy and growing brand. Said Matthews: “To offer more clients the experience of unrivalled banking convenience, we saw an opportunity to revitalise the brand to reflect some of the business changes already in place.
“It was never just about changing the logo and the corporate identity; it's about changing the client experience.
“Based on the insight that money well managed can make a positive difference to individuals, businesses and communities, we are choosing to challenge and inspire our clients and the public at large to 'See Money Differently',” he concluded.
STAFF REPORTER
Revealing the need for a new image, its managing director Lionel Matthews said: “At Nedbank, our perspective is that money managed well can make a real difference to all of our lives and this is in line with our new brand positioning 'See Money Differently'.
“The essence of the new positioning speaks of our renewed commitment to do good for individuals, families, businesses and society.”
According to him, systematically, Nedbank has been working on increasing the efficiencies of its processes during recent times, with a single-minded focus on creating the best banking experience in the country.
One such milestone was the implementation of a new core banking system, Flexcube, which allows for greater flexibility in product offering, and enables the bank to tailor solutions to client needs.
“Change is necessary. Client expectations from banking institutions globally and locally have changed and people expect a first rate, modern and client-centric banking experience at every point of engagement.
“Our new banking system enables us to remain relevant and future-proof, and with sophisticated tweaking, gives us the flexibility to provide a world class banking service. From individuals looking for a smooth and mobile banking experience to larger businesses, looking to seamlessly leverage our banking network across the African continent, all is possible with our rejuvenation.
“Indeed, the future for Nedbank clients looks particularly bright,” said Matthews.
He added that considering some lingering perceptions of the bank being quite elitist and exclusive, Nedbank Namibia is out to prove that the opposite is actually true, as their repositioning is reflective of their recent growth and maturity, whilst showcasing the continuous evolution of transforming it into a bank that caters for all Namibians.
According to him, Nedbank is a healthy and growing brand. Said Matthews: “To offer more clients the experience of unrivalled banking convenience, we saw an opportunity to revitalise the brand to reflect some of the business changes already in place.
“It was never just about changing the logo and the corporate identity; it's about changing the client experience.
“Based on the insight that money well managed can make a positive difference to individuals, businesses and communities, we are choosing to challenge and inspire our clients and the public at large to 'See Money Differently',” he concluded.
STAFF REPORTER
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