Music videos in 2017

It is recorded in the history books that the first music video to get airplay is XTC's Video Killed the Radio Star song shot 36 years ago. Since then music videos have become an important part of the music industry to the success of an artist. That's how important they are. Artists need something bigger than a track to get the publicity they deserve. Artistic visuals help to draw attention to the artist's work and to create a bond between the artist, fans and potential fans. They also serve to translate the message of the artist in visual terms. From music videos, fashion trends and dance moves are acquired and differentiate generations from one another. We all remember the Michael Jackson's moon walk and suit and tie trends. Today we have artists taking it back to the 90s dress code and twerking dance moves. This week tjil looks at the importance of music videos from a Namibian artists and music producer's point of view in the millennial and digital era. Local music director Reggie started making music videos three years ago and decried the process to tjil. For him, music videos are fascinating because unlike still photos, you can't really edit them to great extents. He says one simply can't just use Photoshop to create a great video. “Shooting a music video will generally on average take six hours or an entire day, depending on the amount of scenes and how big a budget is. The real hard work comes in when it's time to edit which usually takes an average of three to four days,” he says. According to Reggie, the founder of Reggie Films, local artists he has worked with have a common misconception of the work that is put into making a music video. He says they all complain about how long it takes as they come with the idea that it is just a “short, quick thing” like taking photos.Reggie says music videos are very important in this era as a visual marketing tool. He says with platforms like YouTube music videos will forever be popular. “There are times when a song is terrible but a good music video will make the person listen to your song will they watch the video. So music videos will stay relevant forever,” says Reggie. As expensive as it may be to shoot a video, it is a great investment to show to potential sponsors and event organisers especially in the corporate world. Songstress Sally said music videos are crucial to an artist's portfolio at the recent launch of her new single music video titled What You Say. The video which is currently airing on DStv's Trace Africa music channel is about a girl confessing her feelings to a guy. The viral-worthy video is one that visually captures the viewer's attention, has Sally captivating the viewers with her killer dance moves, slaying outfits and great acting skills. Sally says she looks forward to the day where Namibia has its own music video channel. “Not all of us can make it on to certain music channels because they have their criteria. We should have our own Namibian channel for all artists. This doesn't mean we must settle for low-quality but it will keep competition going which is good,” she says. The music video is also available on her YouTube channel. Recently released music videos include NAMAs Male Artist of the year 2017 Gazza's Abangani Bako and Up Up Away. The visual wonders of the videos are both astounding but the acting left something to be desired especially in Up Up Away given the fact that it was not shot in Namibia. The plot for both videos is intriguing making the videos good for summer vibes. Both videos are currently doing great on YouTube. Top six hottest music videos right nowSally - What You SayGazza - Abangani BakoTheFutureIsGigs - Real OnesMonique English - Work for ItDice – BodiesOteya ft Macky 2 - Whataguan June Shimuoshili

Music videos in 2017

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Namibian Sun 2025-02-24

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Music videos in 2017

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Namibian Sun 2025-02-24

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