MultiChoice Namibia supports tourism industry through video entertainment
MultiChoice Namibia supports tourism industry through video entertainment

MultiChoice Namibia supports tourism industry through video entertainment

With the toll Covid-19 has taken on the tourism industry, MultiChoice Namibia has taken the initiative to use the power of storytelling to further promote Namibia as a prime destination for tourists.
Cindy Van Wyk
STAFF REPORTER







LUDERITZ

Information and communication technology pioneer MultiChoice Namibia will offer its support to the tourism industry through short documentary-style videos that will be shot in and around the Sperrgebiet area. This was announced at the Hospitality Association of Namibia (HAN)’s 2022 Tourism Congress, which took place in Lüderitz on 18 February.

“Our DStv Business team and HAN have recognised an opportunity to create a smart partnership that will advance both our industries and improve all respective stakeholders,” Roger Gertze, the managing director of MultiChoice Namibia, said.

“These videos will help us enhance our role as a responsible and sustainable corporate citizen as we are using local Namibian production teams to capture the essence of the Sperrgebiet area, in collaboration with HAN and the ministry of environment, forestry and tourism.”

MultiChoice Namibia further mentioned that DStv Business has been providing Covid-19 relief to various businesses by providing tailor-made commercial packages that feature world-class content. In addition to this, MultiChoice touched on its stance against piracy and encouraged stakeholders to stand together to “unlock new horizons”.

The time has come

“Sometimes it takes more than one key, namely a whole team, to unlock treasures,” HAN CEO Gitta Paetzold said. “HAN’s congress did just that: Brought together the public and private sector, mining and tourism industries and the media to help unlock new horizons and tell the story of Namibia’s endless opportunities.”

Teofilus Nghitila, the ministry’s executive director, also shared words of wisdom during a gala dinner at Kolmanskop: “The history of this part of southern Africa makes Namibia one of the most sought-after destinations for tourists,” he said. “The time has come for Namibia to unlock new horizons in this part of the world to allow this sector – a sector that tells the nation a story of few other industries and offers potential for economic growth – opportunities to the Namibian people and all walks of life.”

The videos will be available on MultiChoice Namibia’s YouTube page as well as the DStv and GOtv social media platforms.

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Namibian Sun 2024-11-25

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