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Elso Holdings drives the economy with local manufacture
Elso Holdings drives the economy with local manufacture

Elso Holdings drives the economy with local manufacture

How do you improve quality of life? Elso Holdings Namibia does this by providing effective and affordable cleaning products that create a better life for all.

A ‘Proudly Namibian’ business, Elso has been manufacturing cleaning products and equipment in Namibia since 1956, with a strong “tough on stains and gentle on you and your pocket” positioning that the company has built on for well over 60 years.

Elso’s manufacturing sites in Windhoek and Swakopmund manufacture and distribute products that provide effective and affordable cleaning solutions for domestic and industrial use, while its sales branches throughout Namibia employ around 140 people.

Elso Holdings is fully integrated from a production, logistics, sales and merchandising perspective and while operating, manufacturing and selling in Namibia for decades, more recently the organisation has implemented new growth initiatives and is investing in an overall partnering approach with customers.

Their operation is a perfect example that local manufacturing has an enormous positive impact from a socio-economic standpoint, whether through offering direct and indirect local employment opportunities, buying raw materials and packaging locally, or keeping the value chain as Namibian as possible.

Elso also strives to employ Namibians and to teach them the necessary skills to be able to contribute to the development of the nation through economic activities.

These steps are essential for any local economy to prosper and grow. Elso prides itself in being a major contributor towards this.

The company is also one of the oldest, environmentally conscious cleaning companies and commands a leading market share in Namibia today. With over 700 products in its range, Elso is synonymous with cleaning.

While continually innovating and expanding its range of products and services, combined with a strong investment partner like EOS Capital, Elso continues to bring locally manufactured affordable products to the Namibian people; every household knows and probably uses the brand.

Driving the Namibian company through manufacturing activities in Namibia – using the nation’s resources and people and selling to Namibian consumers – continues to drive the Namibian economy. It is the basis of how manufacturing can impact and help expand the Namibian economy and the main ingredient to the Proudly Namibian manufacturer Elso.

STAFF REPORTER

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Namibian Sun 2024-12-23

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