Defining the future

King Elegant has had a pretty impressive journey since joining BlvcBoxx Entertainment. He is definitely one artist you can't possibly ignore or overlook. This is his story.
Michael Kayunde
In 2018, as a rising superstar, King Elegant's music was on heavy rotation on different radio stations which translated into many gigs. Not only is this impressive but its testament to how determination and a good support system can literally take you anywhere.

Even though he is frequently mentioned among the trending new artists in Namibia, he maintains that what separates him from the rest is being able to make music in multiple genres. He does Afro pop, Afro beat and dancehall. “I believe music is so broad and is a loud language so I like to experiment with different sounds because I am not comfortable just doing one genre. I do not want to limit my creativity by just doing one music genre,” said King Elegant.

King Elegant recently released a single titled One Love to help Namibians celebrate Independence Day and give his fans a snippet of what to expect for his debut album slated to be released this year. He told tjil that he used this single as a conduit to musically express that Namibia is going through a lot socially and economically, but together we can change the situation. “Music is a powerful tool so I wanted to use it to spread good news. Yes, we are going through so many social and economic problems but we still have things to be grateful for and that is what this single is about,” he added. On his musical plans for the year, King Elegant promised a full studio album and said the album is going to be about his story. He mentioned that through the album he is going to spread positive vibes. “When you are an upcoming artist you face a lot of challenges and it is always tough. The feedback on your singles leading up to your debut album is very important and so far I have received positive feedback for the music I have released so I am ready and confident to share what I have been working on in the studio,” he said. Even though he chose to not share the artists he will feature on the upcoming album, he mentioned DJ KBoz, Andrew on The Beat, Slime and Elvo as some of the producers he is working with. “I am trying to tap into different sounds and that requires different producers.”

“I do not want to give away so many details because I want to keep the element of surprise intact, but people should expect great music for my first album,” He promised.

He mentioned that being surrounded by positive minded people is what keeps him going in an industry that is infested with so many challenges. King Elegant believes it is important for upcoming artists to find the right team to help them navigate the music industry. “I am only 23 and obviously I do not know everything about the music industry but I can guarantee you that aligning yourself with the right team will take your music far,” advised King Elegant.

Anne Hambuda, who handles the public relations for BlvcBoxx Entertainment told tjil that the stable has big plans for the rollout plan of King Elegant's debut album. “People can expect a lot of performances. We are going to be doing pop ups and activations. People will see King Elegant's face everywhere,” said Hambuda.

MICHAEL KAYUNDE

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Namibian Sun 2024-11-23

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