Big Ben creates a sensation Social Avenue

Album title: Social Avenue Producer: Big Ben **** A soulful, beautifully arranged album... That is what Big Ben's latest offering 'Social Avenue' really is. The master guitarist and crooner is at his finest yet again with an album that not only tells great stories but one that is also laden with an awesome soundtrack. The first song on the album, 'Matupondo', can best be described as a tribute to all Namibians who are striving for a better life, with those overseas getting a special mention. 'Bum Bum Bum' has a jazzy feel to it; something that a listener will experience throughout the album. The third track, 'Hitono Mutima', is both humorous and inspiring, with the artist introducing himself as the one whose heart does not skip a beat when faced with challenges. While both 'Mbakumua' and Linyenga Mama' are a great listen, Big Ben certainly pulled out all stops on 'Number 6 in the Jukebox'. Not only is the song rhythmically intoxicating, but the simplicity of the arrangement is sure to take someone down memory lane if you've experienced the nostalgia that comes with remembering a favourite track. The next track, 'Mberiyandja', is a classic in waiting as the song's beats are matched with the message that even though you are strong, words can also hurt a person. But instead of running away now is the time to stand and face up to your challenges. 'Nanguari' is a love song with the artist simply stating that he never knew what it means to be in love. Big Ben then touches on the traditional with 'Nyanga-nyanga'; a song that borrows from sayings in the Otjiherero language. One example of this is when he sings "Omivero kavipatua, oveni katukongora," which basically states that doors are never closed but rather it is we who don't knock. The best jazz song on the album is 'Social Avenue' but while the song has no lyrics, one can't help hum along as the music transports you to a happy and beautiful place without effort. 'Koyaroua' is another great piece of storytelling, with the message being that instead of always blaming one's problems on witchcraft, the fault may lie with the individual. Without a doubt this is an album not only for the diehard Big Ben fans but one for anyone who loves good music.