A family's fuelling tradition
Unexpected twists and profound responsibility
From humble beginnings to business success.
For Petrus Coetzee, the journey from birth to business ownership has been a tale of unexpected twists, profound responsibility and an enduring love for both family and industry.
Born and raised amid the hustle and bustle of Walvis Bay, Coetzee's connection to the fuel industry runs deep, rooted in a legacy passed down by his father. Since its inception in the 1990s, the business has remained firmly within the family's grasp, serving as not just a livelihood, but a testament to generational perseverance and entrepreneurial spirit.
From a young age, Coetzee found himself immersed in the inner workings of the industry, spending school holidays and weekends alongside family members at TotalEnergies Narraville Service Station, absorbing invaluable lessons in hard work and dedication. It's this upbringing that instilled a profound appreciation for the business and its integral role within the community within him.
Despite pursuing a B Com Management degree at Stellenbosch University and forging a career in the financial sphere, Coetzee's path ultimately led him back to his roots. The unexpected transition to full-time business ownership, alongside his supportive wife, was met with trepidation yet embraced wholeheartedly, as the couple discovered a newfound passion for the industry they once viewed from a distance.
Reflecting on his journey, Coetzee acknowledged the pivotal role his father played in shaping his understanding of the fuel industry, even during his formative years spent working holiday jobs at their service station. This intimate knowledge has proven invaluable in navigating the challenges that inevitably arise, from fuel shortages to staffing issues, when control often feels elusive.
Yet, through regular meetings and a commitment to open communication, Coetzee and his team have fostered a supportive environment where employees feel valued and heard. This dedication has resulted in loyal staff, some with over a decade of service, and a reputation for unparalleled customer satisfaction—a testament to the station's integral role within the Narraville community.
Transformative impact
As he reflected on the responsibilities bestowed upon him, he acknowledged the transformative impact they have had on his personal growth. The weight of legacy and the drive to provide the best possible service to both customers and his community have shaped him into a more mature, positive and open-minded individual, he said.
Looking to the future, Coetzee's aspirations extend beyond mere business growth; he envisions a legacy that transcends generations, leaving behind a thriving enterprise for his children and their children to inherit. With hopes of expanding into additional services, such as a takeaway, and investing in physical infrastructure, the Walvis Bay service station is poised to evolve while remaining firmly rooted in its familial and community-centric values.
As Coetzee gazes upon the station, a symbol of resilience and dedication, he expressed his deepest hope — that this beloved business will continue to thrive within the family for generations to come.
Born and raised amid the hustle and bustle of Walvis Bay, Coetzee's connection to the fuel industry runs deep, rooted in a legacy passed down by his father. Since its inception in the 1990s, the business has remained firmly within the family's grasp, serving as not just a livelihood, but a testament to generational perseverance and entrepreneurial spirit.
From a young age, Coetzee found himself immersed in the inner workings of the industry, spending school holidays and weekends alongside family members at TotalEnergies Narraville Service Station, absorbing invaluable lessons in hard work and dedication. It's this upbringing that instilled a profound appreciation for the business and its integral role within the community within him.
Despite pursuing a B Com Management degree at Stellenbosch University and forging a career in the financial sphere, Coetzee's path ultimately led him back to his roots. The unexpected transition to full-time business ownership, alongside his supportive wife, was met with trepidation yet embraced wholeheartedly, as the couple discovered a newfound passion for the industry they once viewed from a distance.
Reflecting on his journey, Coetzee acknowledged the pivotal role his father played in shaping his understanding of the fuel industry, even during his formative years spent working holiday jobs at their service station. This intimate knowledge has proven invaluable in navigating the challenges that inevitably arise, from fuel shortages to staffing issues, when control often feels elusive.
Yet, through regular meetings and a commitment to open communication, Coetzee and his team have fostered a supportive environment where employees feel valued and heard. This dedication has resulted in loyal staff, some with over a decade of service, and a reputation for unparalleled customer satisfaction—a testament to the station's integral role within the Narraville community.
Transformative impact
As he reflected on the responsibilities bestowed upon him, he acknowledged the transformative impact they have had on his personal growth. The weight of legacy and the drive to provide the best possible service to both customers and his community have shaped him into a more mature, positive and open-minded individual, he said.
Looking to the future, Coetzee's aspirations extend beyond mere business growth; he envisions a legacy that transcends generations, leaving behind a thriving enterprise for his children and their children to inherit. With hopes of expanding into additional services, such as a takeaway, and investing in physical infrastructure, the Walvis Bay service station is poised to evolve while remaining firmly rooted in its familial and community-centric values.
As Coetzee gazes upon the station, a symbol of resilience and dedication, he expressed his deepest hope — that this beloved business will continue to thrive within the family for generations to come.
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