Cran's role in raising e-waste awareness

As Namibia embraces the digital age, the proliferation of electronic devices has become a double-edged sword. While technology offers unprecedented opportunities for connectivity and innovation, it also generates a growing problem – electronic waste (e-waste). E-waste refers to discarded electrical and electronic devices that are no longer in use or have reached the end of their life cycle. This includes items such as old computers, mobile phones, televisions, refrigerators, and other consumer electronics. As part of its mandate, Communications Regulatory Authority of Namibia (Cran) recognises the importance of addressing the growing challenge of e-waste. The Authority has taken a proactive approach to educate the public about the environmental impacts of improper e-waste disposal and the associated health risks.







Over the years, Cran has initiated public awareness campaigns aimed at informing citizens about the dangers of e-waste. These awareness campaigns utilise multiple communication channels, including social media, stakeholder collaboration, and radio interviews, to reach a diverse audience. By leveraging these platforms, Cran disseminates vital information on the proper disposal of electronic devices, recycling options, and the importance of reducing e-waste generation.







Additionally, by understanding that e-waste management requires a collective effort, Cran has collaborated with the ministry of environment, tourism and forestry (METF) and the City of Windhoek Waste Management Unit to enhance the reach and effectiveness of e-waste awareness campaigns, as stakeholders bring unique perspectives and resources to the table.







Through this intervention, communities are starting to understand the importance of responsible e-waste disposal and the potential consequences of neglecting this issue. As awareness grows, individuals are more likely to engage in sustainable practices, such as recycling their old electronics instead of discarding them carelessly.







In addition, increased awareness fosters a sense of community responsibility. Citizens are more inclined to participate in local e-waste collection events, which not only help with proper disposal but also encourage community cohesion.







Despite Cran’s efforts, challenges remain in effectively raising e-waste awareness across Namibia. One of the primary obstacles is the lack of access to information in remote areas, where communities may not be aware of the dangers associated with e-waste. Additionally, cultural perceptions about waste and recycling can hinder progress. Many individuals may view electronic devices as disposable, leading to a reluctance to engage in responsible disposal practices.







To further improve e-waste awareness in Namibian communities, several strategies can be employed. Integrating e-waste education into a tertiary curriculum will foster understanding among students about its environmental impact. Cran intends to collaborate with businesses and vendors to set up e-waste collection points for proper disposal. Leveraging technology through mobile applications or online platforms can provide vital information on e-waste disposal and recycling. Furthermore, engaging social media awareness campaigns featuring videos and infographics can further expand outreach and engage a wider audience in e-waste management practices.



In conclusion, Cran plays a crucial role in raising awareness about electronic waste through public campaigns and educational initiatives, informing citizens about its dangers and promoting responsible disposal. As e-waste issues escalate, it is vital for Cran and stakeholders to adopt innovative strategies to boost community engagement. By cultivating a culture of sustainability, Namibia can strive for effective e-waste management, ensuring environmental protection and public health for future generations.



*Jairus Kapenda is the communications manager at the Communications Regulatory Authority of Namibia.**