NTA launches third season of 'Live Your Passion'
The Namibia Training Authority (NTA) launched a brand-new season of its 'Live Your Passion' TV series at Ster-Kinekor Maerua last week.
It says this season is meant to inspire young people to colour to look beyond the lines of occupational stereotypes.
NTA says the series has proven to be very lucrative.
"The social media following now exceeds 74 000 followers on Facebook. The dedicated YouTube channel has recorded more than 1.2 million total views.
"All campaign content and profile sets are captured in book and DVD format and are handed over to the Ministry of Education for distribution to all schools in the country - primary and secondary," the company said during the launch.
Stereotypes broken
The campaign is aimed at demystifying the "dominant negative societal perceptions" around technical and vocational career options, according to higher education minister Itah Kandji-Murangi.
"Those young men and women from communities across our country have one thing in common: They love what they do, and they are finding fulfillment in their jobs; they are successful, and they are making a difference; they are living their passion."
Impact
Kandji-Murangi spoke about the link between the National Technical and Vocational Education and Training (TVET) sector and the growth of a country's economy.
Throughout the years, Namibia has had its fair share of economic fluctuations, and Kandji-Murangi believes that TVET graduates are the country's last hope.
"It is those in the labour force who produce the goods and services that comprise the modern economy, and who generate the majority of taxable income that allows governments to play their economic role, including providing income to those who do not work," she said.
Increase reach
NTA's acting chief executive officer, Muvatera Ndjoze-Siririka, further drew attention to the company's TVET strategic plan to create bi-annual skills competitions and strengthen its social media reach.
"The NTA's TVET advocacy strategy consists of two main implementation arms, namely: staging bi-annual national skills competitions in line with the WorldSkills International framework, and implementing a broadcast, print, and social media-driven marketing campaign under which our TVET graduates and professionals are profiled as ambassadors for the sector," Siririka said.
The series can be watched on all of NTA's social media platforms.
It says this season is meant to inspire young people to colour to look beyond the lines of occupational stereotypes.
NTA says the series has proven to be very lucrative.
"The social media following now exceeds 74 000 followers on Facebook. The dedicated YouTube channel has recorded more than 1.2 million total views.
"All campaign content and profile sets are captured in book and DVD format and are handed over to the Ministry of Education for distribution to all schools in the country - primary and secondary," the company said during the launch.
Stereotypes broken
The campaign is aimed at demystifying the "dominant negative societal perceptions" around technical and vocational career options, according to higher education minister Itah Kandji-Murangi.
"Those young men and women from communities across our country have one thing in common: They love what they do, and they are finding fulfillment in their jobs; they are successful, and they are making a difference; they are living their passion."
Impact
Kandji-Murangi spoke about the link between the National Technical and Vocational Education and Training (TVET) sector and the growth of a country's economy.
Throughout the years, Namibia has had its fair share of economic fluctuations, and Kandji-Murangi believes that TVET graduates are the country's last hope.
"It is those in the labour force who produce the goods and services that comprise the modern economy, and who generate the majority of taxable income that allows governments to play their economic role, including providing income to those who do not work," she said.
Increase reach
NTA's acting chief executive officer, Muvatera Ndjoze-Siririka, further drew attention to the company's TVET strategic plan to create bi-annual skills competitions and strengthen its social media reach.
"The NTA's TVET advocacy strategy consists of two main implementation arms, namely: staging bi-annual national skills competitions in line with the WorldSkills International framework, and implementing a broadcast, print, and social media-driven marketing campaign under which our TVET graduates and professionals are profiled as ambassadors for the sector," Siririka said.
The series can be watched on all of NTA's social media platforms.
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