Model is back
Model will officially launch across the country in July
The transition to Model represents a return to O&L Group's retail roots.
The Ohlthaver & List (O&L) Group has announced that as of 1 July, the wholly Namibian-owned brand, Model, will officially replace Pick n Pay Namibia.
"For decades, O&L has remained steadfast in its commitment to innovation, quality and customer-centricity. This next chapter marks an extraordinary opportunity to elevate the everyday, transforming grocery shopping from a routine task into an experience filled with delight and inspiration," the company said in a statement.
Speaking at the launch, Model managing director Graeme Mouton said while they are keeping some of the most exciting details under wraps for now, “what we can reveal is that Model will introduce a fresh and dynamic approach to retail, with hand-picked quality products and a thoughtfully curated shopping experience. Customers can look forward to a new benchmark in grocery retail that is designed around their needs – one that is inspiring, seamless and uniquely Namibian.”
At the same event, Sven Thieme, O&L Group executive chairperson, said the O&L Group’s involvement in retail began with Model in 1965.
“Now, 60 years later, we return to these roots with renewed passion and purpose. This transition is more than a name change; it is a bold evolution that will redefine how Namibians shop. Our commitment to our people – both employees and customers – remains unchanged, ensuring continuity in service while introducing fresh opportunities for growth and excellence.”
From 1 July, Model will officially launch across the country. The transition is already in motion, with a phased refurbishment approach that will gradually bring the full Model experience to life.
"For decades, O&L has remained steadfast in its commitment to innovation, quality and customer-centricity. This next chapter marks an extraordinary opportunity to elevate the everyday, transforming grocery shopping from a routine task into an experience filled with delight and inspiration," the company said in a statement.
Speaking at the launch, Model managing director Graeme Mouton said while they are keeping some of the most exciting details under wraps for now, “what we can reveal is that Model will introduce a fresh and dynamic approach to retail, with hand-picked quality products and a thoughtfully curated shopping experience. Customers can look forward to a new benchmark in grocery retail that is designed around their needs – one that is inspiring, seamless and uniquely Namibian.”
At the same event, Sven Thieme, O&L Group executive chairperson, said the O&L Group’s involvement in retail began with Model in 1965.
“Now, 60 years later, we return to these roots with renewed passion and purpose. This transition is more than a name change; it is a bold evolution that will redefine how Namibians shop. Our commitment to our people – both employees and customers – remains unchanged, ensuring continuity in service while introducing fresh opportunities for growth and excellence.”
From 1 July, Model will officially launch across the country. The transition is already in motion, with a phased refurbishment approach that will gradually bring the full Model experience to life.
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