AbInBev unruffled by Namibia Breweries’ Heineken takeover

Beer brewer AbInBev says it is not concerned by a recent takeover of Namibia Breweries Limited by Heineken as it seeks to compete for market share.

Its vice president for corporate affairs, Zoleka Lisa, said AbInBev is not oblivious to the takeover but is instead focused on growing its presence in the Namibian beer market.

“We are well aware of our competitor landscape, but I think ultimately, we are also focused on our business, so we are focusing on our strong brands, driving that, ensuring that we maintain a local footprint, and we continue to grow and contribute to the Namibian economy,” Lisa said.

Heineken recently acquired a majority shareholding in NBL, while AbInBev, the world’s largest beer brewing company, sets its sights on growing in the Namibian market.

Expand

Lisa said the brewer also intends to go on an accelerated localisation drive as it seeks to empower more local service producers along its value chain.

The move comes as it sets its sights on adding a fourth production line to its Welwitschia Brewing Plant located in Okahandja to enable it to produce and bottle the Lion Lager brand in Namibia.

The company currently produces the Black Label, Castle Lager and Castle Light beer brands at its Okahandja plant for the local market.

“Localisation is the core of our strategy. Beer is natural, local and inclusive, so we look at our value chain and we are always looking for opportunities. I am delighted to share that we have got ingredients like the mahangu that is grown here, and we continue to look,” Lisa said.

Jobs

Also speaking at the same occasion was industrialisation minister Lucia Iipumbu, who said she was happy AbInBev was making efforts towards reducing unemployment.

“I am happy that you are assisting us with providing employment opportunities here, and we want AbInBev Namibia to grow and expand its facilities as it continues to innovate,” Iipumbu said.