KAZA TFCA unveils bold new brand
The Kavango Zambezi (KAZA) Transfrontier Conservation Area (TFCA) yesterday launched its transformative new destination brand, 'Rivers of Life', during an event at the KAZA heads of state summit in Livingstone, Zambia.
The unveiling of the new tourism destination brand marks a pivotal moment towards promoting conservation, sustainable tourism and community empowerment in the respective TFCA components across the five partner countries – Namibia, Angola, Botswana, Zambia and Zimbabwe.
Spanning an area of approximately 520 000 km², the KAZA TFCA is the world's largest terrestrial transfrontier conservation area. The new brand embodies the region's rich biodiversity, iconic wildlife, vibrant cultures and the life-giving rivers that connect it all.
“Today marks a defining moment for conservation and sustainable tourism in Africa,” Dr Nyambe Nyambe, executive director of the KAZA secretariat, said.
“The ‘Rivers of Life’ brand embodies our commitment to preserving the extraordinary natural and cultural heritage of the Kavango Zambezi eco-region. It is an invitation to the world to join us on a transformative journey where the power of unity and collaboration knows no boundaries.”
Visual identity
The new tourism destination brand, developed by The Journey Tourism Consultant and Management, encapsulates a unique value proposition: The Rivers of Life, rich in natural and cultural diversity to share with all who love wildlife without borders.
The visual identity of the new tourism destination brand features a graphic depiction of an elephant, a keystone species whose migratory nature highlights the need for transboundary collaboration among the five KAZA countries.
The new brand represents a bold vision for the future: to see Kavango Zambezi as a well-known and valued tourism destination actively promoted by the tourism trade and appreciated by local stakeholders who can measurably see the benefits of both conservation and tourism.
The unveiling of the new tourism destination brand marks a pivotal moment towards promoting conservation, sustainable tourism and community empowerment in the respective TFCA components across the five partner countries – Namibia, Angola, Botswana, Zambia and Zimbabwe.
Spanning an area of approximately 520 000 km², the KAZA TFCA is the world's largest terrestrial transfrontier conservation area. The new brand embodies the region's rich biodiversity, iconic wildlife, vibrant cultures and the life-giving rivers that connect it all.
“Today marks a defining moment for conservation and sustainable tourism in Africa,” Dr Nyambe Nyambe, executive director of the KAZA secretariat, said.
“The ‘Rivers of Life’ brand embodies our commitment to preserving the extraordinary natural and cultural heritage of the Kavango Zambezi eco-region. It is an invitation to the world to join us on a transformative journey where the power of unity and collaboration knows no boundaries.”
Visual identity
The new tourism destination brand, developed by The Journey Tourism Consultant and Management, encapsulates a unique value proposition: The Rivers of Life, rich in natural and cultural diversity to share with all who love wildlife without borders.
The visual identity of the new tourism destination brand features a graphic depiction of an elephant, a keystone species whose migratory nature highlights the need for transboundary collaboration among the five KAZA countries.
The new brand represents a bold vision for the future: to see Kavango Zambezi as a well-known and valued tourism destination actively promoted by the tourism trade and appreciated by local stakeholders who can measurably see the benefits of both conservation and tourism.
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